About us

About Us
At Superior Crack, we craft bold, artisan spice blends that ignite your taste buds and elevate every meal. Founded by Mr. Oliver, a Rochester, NY native now living in Los Angeles, Superior Crack began with a happy accident—a bowl of salt left in a smoker overnight. The result was a
smoked sea salt so flavorful it inspired a whole line of custom spice blends.
As a fast-growing brand, we pride ourselves on creating salt-free and low-sodium options that cater to food lovers who crave indulgence without compromise. Our blends are designed to enhance everything from your morning eggs to a perfectly smoked brisket. Whether it’s
breakfast, BBQ, or anything in between, Superior Crack delivers flavors that will have you and the people you feed coming back for more.
Join us on a culinary journey where every dish becomes a masterpiece. Get ready to get addicted to Superior Crack!